About us
Always seeking inspiration, constantly innovating to stay ahead of the curve and keep our clients up-to-date on all technological advancements!
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Who We Are:
My name is Leticia Aboytes
My name is Leticia Aboytes. I specialize in quality management systems and have over 30 years of experience in administration and technology. More than five years ago, I decided to reinvent myself and enter the digital world, developing new skills in marketing, websites, and social media.
This is how Business Up LLC was born, an agency dedicated to boosting entrepreneurs and small businesses, providing them with professional websites, effective digital strategies and modern tools to strengthen their online presence and take their businesses to the next level.

Business Up LLC
Business Up was born from the desire to help entrepreneurs grow and stand out in the digital world. Its founder, Leticia Aboytes, with over 30 years of experience in systems and administrative management, decided to reinvent herself and train in digital marketing, web design, and social media.
After more than five years of learning and practice, she discovered that many small businesses needed more than just posting: they needed structure, a professional presence, and tools that would truly drive their growth. This led to the creation of Business Up, an agency dedicated to elevating businesses, building strong brands, and offering modern, accessible, and effective digital solutions.
Today, Business Up helps Hispanic entrepreneurs in the United States to take their businesses to the next level by building strong digital foundations.
MISSION:
Elevate businesses to their full potential.
At Business Up, our mission is to empower entrepreneurs and small businesses through accessible, strategic, and modern digital solutions that strengthen their online presence and enable them to grow with clarity, structure, and real results.
VISION
To be the hand that propels entrepreneurs upwards.
We envision Business Up as a leading agency for Hispanic entrepreneurs in the United States, recognized for transforming traditional businesses into strong, automated, and scalable digital brands. We want every client to take their business, brand, and impact to the next level.
VALUES
IMPULSO: We believe in elevating each client, helping them advance and grow with modern tools.
PROFESSIONALISM: Every project is executed with quality, responsibility and attention to detail.
SUPPORT: Shoulder to Shoulder We support our clients with empathy, patience and real collaboration.
CONSTANT INNOVATION: We stay up-to-date to offer creative and effective digital solutions.
TRANSFORMATION: Our purpose is to generate visible changes: more order, more clarity, more sales.
SIMPLICITY: We make digital easy for those who are not tech-savvy.
Our team
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Customers




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